Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera
Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max.
The ad includes a series of quick zooms to show off what the iPhone 17 Pro models can do. Apple's video description highlight the 200mm focal length of the lens.
With an equivalent 200 mm focal length, the 8x optical-quality zoom makes this our longest iPhone Telephoto ever. So you can get dramatically closer with iPhone 17 Pro.
8x zoom is a new feature this year, exclusive to the iPhone 17 Pro and the iPhone 17 Pro Max. The prior iPhone 16 Pro models were limited to 5x optical zoom.
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Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
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iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
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Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
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A special...
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Back in September, the Apple TV streaming service's broadcast of the pivotal Boston Red Sox vs. Detroit Tigers game at Fenway Park incorporated live footage captured with the iPhone 17 Pro, and now the device has been enshrined in MLB history.
Apple this week announced that the National Baseball Hall of Fame and Museum has added one of the four iPhone 17 Pro devices that captured the Red Sox ...
For this week's giveaway, we've teamed up with Lululook to offer MacRumors readers a chance to win an iPhone 17 Pro and a 25W Qi2.2 3-in-1 Charger from Lululook to go along with it.
Priced at $79, Lululook's 3-in-1 Charging Station is able to charge an iPhone, AirPods, and Apple Watch at the same time. It features Qi 2.2 support and certification, so it is able to charge the iPhone 16 and...
As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer."
Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app.
"Ads on Maps will appear when users search in Maps, and can appear at the top...
