Tim Cook Reflects on Joining Apple and Steve Jobs
In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned from working with Steve Jobs.
Jobs convinced Cook to join Apple in 1998, to help turn around the company:
I'll never forget that first conversation with Steve. At the time, Apple had been struggling and Steve was working to right a ship that had drifted in his absence. Many people doubted the company could survive, and I was warned that accepting a job there would come with risks. But when Steve spoke, any trepidation I harbored instantly dissolved. I had never met someone with so much passion and vision. He spoke with charisma and clarity—about a future where technology could unlock a wellspring of human creativity and potential, connecting us and uplifting us in ways even he had yet to imagine.
Cook said joining Apple was the best decision he ever made:
In Steve, I found an incredible mentor who inspired me to grow and challenge myself in new and important ways. And in joining Apple, I traded a job for a purpose, one that still drives me to this very day. It truly was the greatest decision I've ever made.
The Steve Jobs Archive shared letters from many additional influential leaders today, including Apple's former design chief Jony Ive, Disney CEO Bob Iger, famous designer Dieter Rams, and others. The letters had previously only been shared with The Steve Jobs Archive fellows. There is also a new introductory letter from Laurene Powell Jobs.
The Steve Jobs Archive released the letters on what would have been Jobs' 71st birthday. They are available on the web and in the Apple Books app for free.
The Steve Jobs Archive was launched by Jobs' friends and family in 2022. The website features a collection of quotes, photos, videos, and emails from Jobs, and offers fellowships to young creators looking to follow in his footsteps.
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