Apple's augmented reality developer framework, known as ARKit, launched within iOS 11 on September 19. The debut turned hundreds of millions of iPhones into advanced AR-capable devices in the span of a few days, leading to the first wave of ARKit apps on the iOS App Store.

pixie hands on 4
One of these apps is called "Pixie," which existed prior to ARKit with its own proprietary AR technology, but the company updated its main app and "Pixie Point" trackers with Apple's technology last month. I've been testing Pixie's new ARKit-enabled tracking devices for about a week, and so far the app's augmented reality solution to finding lost items has provided a fun and engaging experience for item rediscovery, when it works.

Unfortunately, my experience with Pixie was too often plagued by a low-quality app guidance system and inconsistent success in its main function, making the whole package feel like a beta product for a better iteration down the line.

pixie hands on 5
Like other Bluetooth trackers, you attach Pixie Points onto items you might lose frequently, or simply fear losing in the future. For Pixie's tracking technology to work reliably, one of the Points has to be attached to your iPhone via an included silicone-like case.

The Pixie Point sits embedded in the top right of the case's back, and this coupled with the slippery feel of the case made me more conscious of how I was holding my iPhone and how close it was to falling from my hand at times. You could also use the Point's adhesive backing to stick it directly to your iPhone, but for obvious reasons I preferred not do that.

pixie hands on 6

Pixie includes a keychain accessory in the box

The Pixie app's setup process begins by syncing the Point you want attached to your iPhone, and then continuing with any other Points. For me, each point had to be updated individually out of the box, greatly lengthening the time from opening the package to having all four Points synced, updated, and attached to an item.

After each Point is added, the Pixie app's main screen looks similar to Tile's, with a list of Points, approximate location and distance of the last time they were seen, and a customizable image next to each. Similar to other Bluetooth tracking apps, you'll need to ensure Bluetooth on your iPhone is constantly on and allow Pixie to always access your location even when the app is closed.

pixie hands on 3
The actual discovery process that Pixie uses is its most interesting aspect; you start by tapping on a Pixie Point associated with your lost item (I used the accessory key ring for my keys, placed one in my wallet, and used the last as a sort of bookmark). After choosing which item is lost, Pixie asks you to hold your iPhone up at arms length, and then rotate in a circle so it can generate a scan of your environment and locate the lost Point.

When it works, Pixie is both a satisfying tool for people who consistently lose items, and a fun AR experience. You'll follow a series of floating bits of "Pixie Dust" and end up in a rotating sphere of lights with the Point somewhere in the vicinity. When close enough, your iPhone turns into a metal detector-like object, so you can scan around and play a game of hot-and-cold until you find the item.

Unfortunately in my experience, Pixie has worked flawlessly like this just 3-5 times, and has more consistently shown aberrations in its user interface, tracking technology, and reliability. Even when it works, the 15-25 seconds of spinning slowly in a circle each time you want to find something could lead to frustrations when you are in a hurry.

pixie hands on 1
For the app itself, Pixie's UI is inconsistent in text font and visual language, with some parts appearing aesthetically clean and simple (the main front-end menu) while other, more information heavy areas are clogged with unappealing Comic Sans-like fonts and cluttered elements (the initial setup screen, a few how-to pop-ups).

In my testing, I've come to discover that two floors somewhat impede Pixie's reliability, with the app unable to connect to a Pixie Point that I placed downstairs as I stood upstairs. The app usually got stuck at the connection screen, then asked me to walk around a little bit to get closer to the Point in question, eventually leading me downstairs and activating AR mode. While somewhat functional, it still felt like more of a hassle in my own house, where I could be consistently one floor away from a lost item. A handful of times, the app would also simply fail to connect at all while I stood above the lost Point on the bottom floor.

pixie hands on 2
One time, it did discover the Point, but it ended up leading me to the location on the second floor right above where the actual Point was located below. Pixie says items can be discovered within 30-50 feet indoors (and 150 feet outdoors), but certain physical obstructions -- and verticality -- appear to still thwart the Points. I tried with all three of the included Pixie Points that were sent to me, and came across similar findings for each. I asked the Pixie team and they said that they have noted "rare" issues with multi-story households, and a maintenance update is being worked on to fix this issue.

In terms of long range discovery, Pixie's app is a bit barebones. You'll be presented with a generalized last known location on a map and a "search for it now" button, which hinges on your location to the item being within Pixie's 150 feet of outdoor Bluetooth range to work. So, if you're constantly losing things outside of your home, Tile's anonymous lost-and-found community is far more of a useful and precise resource.

As of now, I'd say the same is true for Pixie's in-home tracking technology as well. Using ARKit to find your wallet when you're rushing out of the house, or to locate where your Apple TV remote fell between the cushions, is an enticing concept that Pixie offers, but only on a basic level. There's a likely chance the app and trackers will see steady improvements over time once developers -- not just Pixie's -- realize ARKit's full potential. For now, Pixie just feels like a novelty in beta.

Pixie collections start at $39.99 for a 2-pack, then increase to $74.99 for a 4-pack (what this review covers), and $139.99 for an 8-pack. Each collection requires one Point to be attached to your iPhone, so the cheapest tier at $39.99 means you can keep track of one other item. For more information on Pixie, check out the company's website here.

Tags: ARKit, Pixie

Top Rated Comments

earthTOmitchel Avatar
107 months ago
Sounds like an interesting idea that could potentially be taken by Trackr or tile. Both of those systems have the added advantage of a wider user base, as well as crowd sourcing abilities to find lost items located by other subscribers.

If this brand can get some development figured out though, it is potentially a great solution. Only issue keeping me away is the need for an external sensor attached to my phone.
Exactly, I really like the idea of it but it's sorely lacking in execution. Needing one of the points attached to your iPhone is definitely a major downside. It just doesn't look attractive from a visual standpoint -- which I'd be willing to compromise on if the app worked better.
Score: 2 Votes (Like | Disagree)
840quadra Avatar
107 months ago
Sounds like an interesting idea that could potentially be taken by Trackr or tile. Both of those systems have the added advantage of a wider user base, as well as crowd sourcing abilities to find lost items located by other subscribers.

If this brand can get some development figured out though, it is potentially a great solution. Only issue keeping me away is the need for an external sensor attached to my phone.
Score: 1 Votes (Like | Disagree)
paulomagrani Avatar
107 months ago
Sounds like an interesting idea that could potentially be taken by Trackr or tile. Both of those systems have the added advantage of a wider user base, as well as crowd sourcing abilities to find lost items located by other subscribers.

If this brand can get some development figured out though, it is potentially a great solution. Only issue keeping me away is the need for an external sensor attached to my phone
For sure, the good point here is to assemble the BLE4.0 beacon tracker + AR + Sound Alert, into the case. That for sure would be very nice. Specially if the protective case could lock the access to the SIM Card (4G Lte) giving a deep layer of security with special screws in order to have more time search and find the lost iPhone, while some one should has to teardown this special security case.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...