The Messages App Store has grown to more than 1,650 applications and sticker packs in the nine days since iOS 10 launched to the public, according to new data gathered by Sensor Tower (via TechCrunch). Unsurprisingly, the most popular type of Messages app is the sticker pack, which accounts for 1,251 of the total apps on the storefront. The other 402 include entertainment, news, and gaming-related apps.

Although stickers remain the dominant app category in Messages, due to a handful of fun and free packs users can download, the store is largely outweighed by paid sticker packs. Specifically, there are 944 paid sticker packs on the Messages store, and just 307 free sticker packs. The pricing of the paid packs is mostly at the $0.99 price point (86 percent of the packs cost this much), but there are some that are $1.99 (12 percent), $2.99 (1 percent), and $3.99 (only 1 pack in the entire store is priced at this amount).

sensor-tower-imessage
Within the 402 non-sticker apps, games are the most popular experiences, with 91 gaming apps available to download in Messages. It beats the second most-popular category by over half, with Entertainment coming in second (39 apps), followed by Utilities (31 apps), Productivity (26 apps), and Social Networking (25 apps). The new Sensor Tower data does not disclose which apps are the most downloaded by users, however.

sensor-tower-imessage-2
Stickers are the easy way to visualize and explain the new features of Messages, but there are multiple useful apps in the App Store that provide streamlined ways to communicate with friends and family members. Fandango allows you to quickly pick a film and showtime to propose a movie date with someone, Square Cash can send money between you and a contact without opening the full app, and OpenTable facilitates dinner decisions through voting on restaurants and even putting down a reservation.

As the Messages App Store continues to grow, older apps are contributing updates that add in Messages functionality -- like Tinder and Fallout Shelter -- alongside all-new apps exclusively designed for Messages. Check out the MacRumors guide for finding and installing sticker packs if you're not sure how to start using the new features in Messages.

Related Forum: iOS 10

Top Rated Comments

keysofanxiety Avatar
121 months ago
The new Messages app has destroyed any semblance of maturity I thought I had. I'm like a kid in a candy shop.
Score: 14 Votes (Like | Disagree)
gsmornot Avatar
121 months ago
I never thought I would send a Pac-Man to eat a message as a reply but here we are.
Score: 12 Votes (Like | Disagree)
gsmornot Avatar
121 months ago
I got the Mario and Peanuts sticker packs the other day. They’re pretty good and provided a little bit of fun for me and some friends. I'm surprised at how many are already available so soon too!
...for no good reason I'm sending people animated Dunkin Donuts.
Score: 7 Votes (Like | Disagree)
S.B.G Avatar
121 months ago
Is their anyway to rearrange the app drawer when you swipe thru the applications? I tend to always use the app that's far away..
Yes. Tap the 4 dots on the left then press and hold on the pack icons until they wiggle and then you can rearrange them.
Score: 7 Votes (Like | Disagree)
0815 Avatar
121 months ago
Guess I am getting too old for this .... my daughter however is very excited about this stuff.
Score: 4 Votes (Like | Disagree)
jamescobalt Avatar
121 months ago
Sounds like Apple probably should have created a sticker marketplace rather than having what will eventually be THOUSANDS of apps just for doing the exact same thing slightly differently.
Score: 4 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...
iOS 26

iOS 26.3 Brings AirPods-Like Pairing to Third-Party Devices in EU Under DMA

Monday December 22, 2025 3:20 pm PST by
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers. The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
iphone fold 3d print

Have a 3D Printer? You Can Make Your Own iPhone Fold Dummy

Tuesday December 23, 2025 1:31 pm PST by
Apple is working on a foldable iPhone that's set to come out in September 2026, and rumors suggest that it will have a display that's around 5.4 inches when closed and 7.6 inches when open. Exact measurements vary based on rumors, but one 3D designer has created a mockup based on what we've heard so far. On MakerWorld, a user named Subsy has uploaded a 1:1 iPhone Fold replica (via Macworld), ...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...