Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo available.

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The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ Premium.

‌Apple One‌ is Apple's paid service that combines several subscriptions in a single bundle price. Apple hadn't designed a recognizable logo for ‌Apple One‌ until now, and the new design still hasn't been added to the standalone Apple One website.

Since Apple is rebranding the ‌Apple TV‌ streaming service, it makes sense for the company to also push the ‌Apple One‌ subscription bundle. ‌Apple One‌ is priced at $19.95 per month for the individual plan, which includes 50GB of iCloud+ storage, ‌Apple TV‌, Apple Music, and Apple Arcade.

The $25.95 per month Family option offers the same services with 200GB of ‌iCloud‌+ storage and access for up to five people, while the $37.95 per month Premier plan includes access to 2TB of ‌iCloud‌+ storage, ‌Apple TV‌, ‌Apple Music‌, ‌Apple Arcade‌, Apple News+, and Apple Fitness+. Apple's bundles offer savings ranging from $12 per month to $32 per month.

Update: Several MacRumors have pointed out that Apple has used this ‌Apple One‌ logo on occasion in the past, but it appears Apple is now making more prominent use of it.

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Top Rated Comments

Exponent Avatar
8 weeks ago


…BRING BACK JONY IVE!
???
Score: 22 Votes (Like | Disagree)
carswell Avatar
8 weeks ago
Liquid Glass, the iPhone 17 Pros and now this. Has the Apple design team swallowed a fugly pill?
Score: 18 Votes (Like | Disagree)
Jeeve Stubbs Avatar
8 weeks ago
Personally I would have drawn the slices vertically, because that's usually the way people cut their apples.
Score: 17 Votes (Like | Disagree)
BigBlur Avatar
8 weeks ago
Looks like one of those wooden stacking toys for toddlers. Is that where they got their inspiration?
Score: 16 Votes (Like | Disagree)
turbineseaplane Avatar
8 weeks ago

At first I thought I was looking at the Apple rainbow logo then I realized it's a desecrated rainbow logo.
It doesn't even make any sense.
The "wedges" seem to be larger and smaller in a way that never would have been a single Apple cut into slices.

And why is the bottom one seemingly tapered in at the edges?

I swear, between things like this and some of the Liquid Glass stuff, they have "designers" just jerking around with filters and effects in graphics software.

There is no coherence to any of this.
Score: 15 Votes (Like | Disagree)
surfzen21 Avatar
8 weeks ago
As a shareholder, I think the new icon deserves a 20% increase subscription cost.
Score: 15 Votes (Like | Disagree)